Hoffr respects your privacy and is committed to protecting your personal data.
This policy informs you how we look after your personal data when you visit our website, use our platform services (regardless of where you visit it from) or otherwise engage with us and tells you about your privacy rights and how the law protects you.
This policy is provided in a layered format so you can click through to the specific areas set out below. Where appropriate we have included explanations within the text to help to understand the meaning of some of the terms used in this policy.
This version was last updated on 24 May 2018. Historic versions can be obtained by contacting us.
This policy aims to give you information on how Infinitive Apps Limited (trading as Hoffr) collects and deals with your personal data through your use of this website and our platform and/or purchase our services or otherwise engaging with us.
The Hoffr website and platform are not intended for those under eighteen (18) years’ old and we do not knowingly collect data from any person under that age.
Inifinitive Apps Limited is the controller and responsible for your personal data (collectively referred to as ”Hoffr”, “we”, “us” or “our” in this policy).
We have appointed the Head of Legal to be responsible for and oversee questions in relation to this policy. If you have any questions about this policy, including any requests to exercise your legal rights, please contact the Head of Legal using the details set out below.
Our full details are:
Full name of legal entity: Infinitive Apps Limted (a company incorporated in England and Wales no. 08310433)
Head of Legal
Email address: firstname.lastname@example.org
Postal address: 244 Bluewater House, Smugglers Way Wandsworth Town, London SW18 1EA.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
The Hoffr website and platform may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We are not responsible for and do not control these third-party websites. You should ensure you read and understand their use of data and privacy statements.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include anonymous data where the identity has been removed.
We may collect, use, store and transfer the following different kinds of personal data about you:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website or platform feature or transaction. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences unless specifically stated.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
|Device||Device||Store device UUID which allows you to restrict account access to particular devices.||Expires after 365 days.|
|Affiliate||Affiliate||Stores ID of referring affiliate.||Expires after 365 days.|
|View-preference||View-preference||Stores view preference for data collections||Does not expire.|
|PHPSESSID||Session||Identifies current session.||Expires after session.|
|InitialReferrer||InitialReferrer||Stores URL of initial referrer.||Expires after 365 days.|
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.
However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Except for essential cookies, all cookies will expire after the periods set out in the table above.
We only use your personal data when the law allows us to and most commonly this will be either to perform or enter into a contract with you; or where it is necessary for our legitimate interests (provided these do not prejudice your legitimate interests without consent); or to comply with law or regulation.
You can obtain further information about how we assess the above lawful basis for processing your information in respect of specific activities by Contacting us
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.
|Purpose/Activity||Type of data||Lawful basis for processing including basis of legitimate interest|
|To register you as a new customer on the Hoffr platform||
(d) Technical Data
(e) Profile Data
(f) Transactional Data
|Performance of a contract with you.|
To process, administer and keep you informed about your account and any transactions including:
(a) Sending status updates in relation to use of the platform, such as properties you are connected to.
(b) Ensuring compliance with Hoffr’s Terms and Conditions.
(c) Managing payments, fees and charges.
(d) Collecting and recovering money owed to us.
(e) Profile information about you that you have entered to describe yourself to other users
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us).
|To comply with law and regulation.||(a) Identity
|Necessary to comply with a legal obligation.|
To manage our relationship with you which will include:
(b) Keep our records up to date,
(c) Asking you to provide feedback,
(d) Send you periodic (non marketing) updates about Hoffr.
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation.
|To use data analytics to enhance our platform and services.||
|Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
|In the context of a business or asset sale, reorganisation or group restructuring exercise.||
|Necessary for our legitimate interests.|
We may use your Personal Data to:
(a) send you periodic updates about Hoffr and our performance and services,
(b) deliver website content and advertisements, make suggestions and recommendations to you about services that may be of interest to you,
(c) measure or understand the effectiveness of the advertising we serve to you.
|Necessary for our legitimate interests (to develop our products/services and grow our business).|
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by Contacting us. MARKETING
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:PROMOTIONAL OFFERS FROM US
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or if you have signed up as a registered user and agreed to to our Terms and Conditions on the platform or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.THIRD-PARTY MARKETING
We will get your express opt-in consent before we share your personal data with any company outside the Hoffr group of companies for marketing purposes.OPTING OUT
You can ask us or third parties to stop sending you marketing messages by Contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of your registration on and use of the platform in connection with transactions.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We do not transfer your personal data outside the European Economic Area (EEA) within the Hoffr group.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
As a business we normally retain records for 10 years, which may include all types of your personal data. For tax purposes, by law also have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for 7 years after they cease being customers.
In all circumstances, unless we are subject to an overriding obligation under law or regulation, we will determine the appropriate retention period for personal data by considering the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances you have the right to request erasure of you’re your personal data: see Request erasure below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Details of retention periods for different aspects of your personal data are available by Contacting us.
Under certain circumstances, you have rights under data protection laws in relation to your personal data, as follows:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data (often know as a “right to be forgotten”). This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it, unless there are legal reasons preventing erasure which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as you feel it impacts on your fundamental rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in certain limited circumstances.
Request the transfer of your personal data, which we have collected in the form of automated information, to you or to a third party.
Withdraw consent to process your personal data at any time, where we are relying on consent. If you withdraw your consent, we may not be able to provide certain products or services to you.
If you wish to receive further information and/or exercise any of the rights set out above, please Contact us.
NO FEE USUALLY REQUIRED
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We may amend this Policy from time to time. Use of information we collect now is subject to the Policy in effect at the time such information is used. If we make changes in the way we use personal data, we will notify you by posting an announcement on our Services or sending you an email. Users are bound by any changes to the Policy when he or she uses the Services after such changes have been first posted.
If you have any questions or concerns regarding policy in connection with our platform and services, please send us a detailed message to the Head of Legal. We will make every effort to resolve your concerns. If your questions or concerns are not answered online, you may write to us at 244 Bluewater House, Smugglers Way Wandsworth Town, London SW18 1EA.